MA Strategic Advertising and Marketing Communications

1 Year On Campus Masters Program

University of Greenwich

Program Overview

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Program Key Stats

£17275 (Annual cost)



71 %

Eligibility Criteria


89
590
6.5
89
1150
28

Additional Information & Requirements

Career Options

  • Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC)
  • Co-op Group
  • Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA
  • as well as various private companies
  • non-profits and government organisations around the world

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