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Newcastle’s MSc in International Marketing is designed for ambitious students who want to master global marketing strategy, digital innovation, and brand leadership across diverse cultures. It’s ideal for graduates from any discipline who are ready to pivot into marketing and build a career with international impact.
Curriculum Structure
Semester 1 – Strategic Foundations and Global Insight
Students begin with International Marketing and Consumer Behaviour, gaining a strong grasp of global marketing environments and buyer psychology. Marketing Research introduces qualitative and quantitative methods, while Principles of Marketing ensures students from non-business backgrounds are equipped with essential marketing theory.
Semester 2 – Applied Marketing and Brand Leadership
This semester deepens practical skills through International Brand Management, Marketing Communications Management, and Marketing Ethics, Critical Consumption and CSR. Students learn to build global brand equity, craft persuasive campaigns, and lead ethically in diverse markets.
Summer Term – Dissertation or Marketing Consultancy Project
Students choose between a traditional dissertation or a live consultancy project with a real business client. This is supported by the Professional Practice in Marketing module, which includes career coaching, guest lectures, and skills workshops to prepare students for the workplace.
Focus areas
Global marketing strategy, digital transformation, brand management, consumer insight, marketing analytics, cross-cultural communication.
Learning outcomes
Graduates will be able to design and execute international marketing strategies, analyse consumer data, manage global brands, and lead digital campaigns with cultural sensitivity and strategic vision.
Professional alignment (accreditation)
This program is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications alongside their degree.
Reputation (employability rankings)
Newcastle University Business School is triple-accredited (AACSB, EQUIS, AMBA) and ranked in the UK Top 20 for Business and Management by the Guardian University Guide 2024. 94% of graduates are in work or further study within 15 months.
This program is packed with hands-on opportunities to apply marketing theory to real-world business challenges. From live consultancy projects to digital marketing simulations, students develop practical skills using industry-standard tools and collaborate in diverse teams. Newcastle University Business School provides access to cutting-edge facilities, including Bloomberg terminals, behavioural labs, and collaborative learning spaces designed to mirror professional environments.
Here’s how students gain practical experience throughout the year:
Graduates from this program go on to dynamic careers in global marketing, brand strategy, and digital communications. Whether joining multinational corporations or fast-growing startups, they’re equipped to lead marketing initiatives across borders and platforms. Typical roles include: International Marketing Manager, Brand Strategist, Digital Marketing Analyst, and Market Research Consultant.
Here’s how Newcastle supports your career journey:
Further Academic Progression:
Students who wish to continue their academic journey can pursue a PhD in Marketing, Consumer Behaviour, or International Business. Newcastle University offers doctoral research opportunities through its Business School, supported by expert supervision and access to research centres such as the Consumer Behaviour Research Group and Marketing and Operations Research Group.
Typically a 2:1 honours degree from a UK university, or international equivalent, in economics or joint honours with a major component of economics. You are expected to have a good standard in mathematics (eg. calculus, matrix algebra, constrained optimisation) and statistics (eg. probability theory, statistical inference, hypothesis testing, simple regressions) achieved at undergraduate level.IELTS 6.5 (no less than 6.0 in any element)TOEFL 90 overall (with a minimum of 19 in listening, 20 in reading, 22 in speaking, and 20 in writing).Indian: Bachelor Degree with Section 1 - 60% or CGPA 6.0/10 Section 2 - 62% or CGPA 6.2/10 Section 3- 65% or CGPA 6.5/10USA: four year Bachelor degree with GPA 3.0/4.0 as comparable to a 2.1There is no application closing date for this courseEconomistsdata scientistsstatisticiansmarket researcherspolicy analysts
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