MSc Applied Psychology and Economic Behaviour

Students in Bath’s MSc Applied Psychology and Economic Behaviour program gain practical skills through behavioural experiments, applied research, and real-world case studies. The course is designed to help students translate theory into action using digital tools, collaborative projects, and access to specialist facilities within the Department of Psychology.

Here’s how the program brings behavioural science to life:

• Training in Qualtrics, SPSS, and other research platforms for designing behavioural interventions and analysing psychological data
• Group-based projects and presentations embedded in modules like Applied Behavioural Science and Advanced Applied Behavioural Science, simulating consultancy and policy advisory roles
• Access to the University of Bath Library, offering extensive psychology and economics databases, including PsycINFO, ScienceDirect, and OECD iLibrary
• Use of the Virgil Building, a dedicated postgraduate hub with quiet study zones, group rooms, and career development support
• Supervised Applied Psychology and Economic Behaviour Dissertation, involving experimental design, field studies, or behavioural audits in areas such as health, finance, or sustainability
• Engagement with the Department of Psychology’s research centres, including the Centre for Applied Autism Research and the Centre for Motivation and Health Behaviour Change, offering exposure to cutting-edge behavioural research

Graduates from Bath’s MSc Applied Psychology and Economic Behaviour are well-prepared for careers that blend behavioural science with policy, consultancy, and consumer insight. Typical roles include behavioural analyst, policy advisor, UX researcher, and behavioural consultant. The program’s interdisciplinary focus and applied training make Bath graduates highly competitive across sectors.

Here’s how Bath supports your career journey:

• The Careers Service offers tailored postgraduate support, including one-to-one coaching, employer networking events, and access to the Bath Connection alumni mentoring platform
• According to the Graduate Outcomes Survey, 93% of Bath postgraduates are in professional work or further study within 15 months of graduation
• The Department of Psychology collaborates with research centres such as the Centre for Motivation and Health Behaviour Change, offering exposure to real-world behavioural projects and academic–industry partnerships
• The program’s alignment with professional standards in behavioural science and applied psychology ensures long-term career value across public, private, and non-profit sectors
• Graduates have progressed to roles in government agencies, behavioural consultancies, health organisations, and PhD programs at leading institutions

Further Academic Progression:
This MSc provides a strong foundation for doctoral study in behavioural science, psychology, or public policy. Bath offers PhD opportunities through its Department of Psychology and affiliated research centres, and graduates are well-positioned for funded research programs across the UK and internationally.