The MA Public Opinion and Political Behaviour at the University of Essex explores how people form political views and how those views influence elections, governments and democratic systems. It is ideal for students interested in understanding voter behaviour, political attitudes, and the role of data and surveys in shaping modern politics.
Curriculum structure:
At the start of the programme, you develop a strong theoretical and practical foundation in political behaviour through core modules such as Public Opinion and Political Behaviour: Theories and Issues and Public Opinion and Political Behaviour: Methods and Practices. These modules introduce key debates around voting, political participation and opinion formation, while also teaching you how public opinion is measured and analysed.
As you progress, the focus shifts toward advanced research skills and independent analysis. Through modules like Research Design and optional units such as Quantitative Data Analysis or Survey Measurement and Question Design, you gain hands-on experience working with political data and research tools. The programme concludes with a supervised dissertation, allowing you to investigate a political behaviour topic of your choice in depth.
Focus areas (in a string):
Public opinion analysis, political behaviour, survey research, quantitative political analysis
Learning outcomes (in a string):
Understanding voter behaviour, ability to analyse political data, survey design skills, independent research capability
Professional alignment (accreditation):
Methodologically rigorous programme designed to prepare students for research-driven roles in politics, policy and public affairs
Reputation (employability rankings):
The University of Essex is internationally recognised for politics and social sciences, with its Department of Government consistently ranked among the top in the United Kingdom for research quality
Learning on this programme is highly practical and research-focused. Students regularly apply theory to real political data, working with surveys, datasets and analytical tools used by political researchers and polling organisations. Teaching is delivered through seminars and workshops that encourage discussion, debate and hands-on data analysis, supported by Essex’s strong research culture.
This practical learning experience is strengthened through:
Survey research workshops, where students learn how political opinions are measured, tested and interpreted
Quantitative data analysis training, building confidence in analysing political behaviour using real datasets
Optional specialist modules, allowing students to focus on areas such as survey design or electoral politics
Independent dissertation supervision, providing one-to-one academic guidance on an original research project
Access to Essex libraries, digital databases and research software, supporting advanced political and social science research
Graduates of this programme develop strong analytical, research and data interpretation skills, preparing them for careers such as Public Opinion Researcher, Policy Analyst, Political Consultant, or Data Analyst in government, think tanks, polling agencies and media organisations.
These outcomes are supported through:
Essex Careers Services, offering tailored guidance, employer engagement and application support
The programme’s strong emphasis on transferable research and analytical skills, valued across public and private sectors
Close alignment with real-world political research practices, including survey design and data analysis
The department’s academic reputation, which strengthens graduate credibility in competitive research-focused roles
Further Academic Progression:
Graduates may go on to pursue doctoral study (PhD) in political behaviour, public opinion or political science, either at Essex or other leading research universities, supporting careers in academia, advanced policy research or high-level analysis roles.



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