Enter OTP
1 Year On Campus Masters Program
Heriot Watt University EdinburghThe MSc International Marketing with Consumer Psychology at Heriot-Watt University combines global marketing strategy with consumer behaviour theory. It is ideal for graduates interested in careers in marketing, brand management, or consumer insight roles within international organisations.
Curriculum Structure:
In the single-year programme, students study Contemporary Consumers, International Strategic Marketing, Marketing Metrics, and Introduction to Human Factors in the first term, giving a solid foundation in how consumers think, international marketing principles, and behavioural metrics. In the second term, they take Research Philosophy & Practice, Branding & Communications, and Psychology for Marketing, which teach research design, creative brand building, and the psychological principles that underlie consumer decisions. Optional modules include Sustainable Marketing and Social Media Marketing, allowing students to tailor their degree to emerging trends. Students conclude with an International Marketing with Consumer Psychology Dissertation, conducting independent research into a marketing-psychology topic of their choice.
Focus areas: “International marketing; consumer psychology; branding & communications; research methods”
Learning outcomes: “Develop strategic marketing insight, apply psychology to consumer behaviour, design research, and produce a dissertation grounded in theory and practice.”
Professional alignment (accreditation): The course supports roles in marketing management, consumer insight, brand consultancy, and international business strategy.
Reputation (employability rankings): Heriot-Watt University’s Business School is globally recognised, and the programme offers high employability with industry-relevant skills in marketing and consumer insight.
Students develop practical skills through applied research projects and professional skills training. They utilise the School of Social Sciences resources and have access to business psychology research facilities. The programme's experiential components include:
Research Project: A dissertation applying psychology to workplace issues
Professional Skills: Training in psychometric testing and assessment
Software: Training in statistical analysis software for organisational data
Applied Focus: Development of evidence-based business solutions
Research Methods: Practical training in organisational research techniques
Graduates of the MSc International Marketing Management & Consumer Psychology at Heriot-Watt University develop expertise combining marketing strategy with consumer behaviour insights to drive business growth globally. Typical roles include Marketing Manager, Consumer Insight Analyst, Brand Strategist, and Digital Marketing Specialist.
Key points:
The university offers strong employability support including career mentoring, CV workshops, and access to internships with global industry partners such as Tata Consultancy Services (TCS).
Graduates report successful employment outcomes with salaries typically in the £30,000-£45,000 range depending on role and location.
Heriot-Watt has strategic partnerships with leading industry players and a robust Industrial Advisory Board that guides curriculum relevance and innovation opportunities.
The program delivers long-term value by integrating cutting-edge consumer psychology with international marketing principles.
Graduates successfully transition to marketing leadership roles and consultancy positions worldwide.
Further Academic Progression: Graduates can pursue doctoral research in marketing or psychology or advance through executive management programs to deepen expertise and career impact.
A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking.India- Bachelor degree of at least three years with a final average mark of at least 55%USA- Bachelor degree from an accredited University with a final GPA of 2.7 IELTS 6.0 (or equivalent) with no score lower than 5.5 except for writing which must be at 6.0 minimum.TOEFL- 79 (Reading 18, Listening 17, Speaking 20, Writing 21)International Consumer PsychologistGlobal Market Research AnalystCross-Cultural Marketing ManagerInternational Brand StrategistConsumer Insights ManagerInternational Digital Marketing SpecialistGlobal Advertising StrategistUser Experience (UX) Researcher for global marketsInternational Account PlannerBehavioral Economics ConsultantInternational Product Manager
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
 in Europe1779357712.webp)
