1. Queen Mary University of London
  2. Program
  3. Masters
  4. MSc International Marketing and Consumer Psychology

MSc International Marketing and Consumer Psychology

1 Year On Campus Masters Program

Queen Mary University of London

Program Overview

The MSc International Marketing and Consumer Psychology at Queen Mary University combines marketing strategy with psychological insights into consumer behaviour. It suits graduates seeking careers in marketing, branding, or consumer research with a focus on understanding global market dynamics and decision-making.

Curriculum Structure:
Students study modules such as Consumer Psychology, International Marketing Management, and Marketing Communications. The program integrates psychological theories with marketing analytics, helping students interpret consumer motivations and cultural influences on buying behaviour. In the final term, students complete a Dissertation or Consultancy Project, applying research skills to real-world marketing challenges.

Focus areas: "Consumer psychology, global marketing, branding strategy, market analytics"

Learning outcomes: "Students gain expertise in understanding consumer behaviour, designing marketing strategies, and applying psychological principles to business contexts."

Professional alignment (accreditation): Aligns with international marketing and business psychology standards relevant to the global marketplace.

Reputation (employability rankings): Queen Mary University ranks among the UK’s top institutions for business and management studies (QS, Guardian).

Experiential Learning (Research, Projects, Internships etc.)

Students on the MSc Psychology: Mental Health Sciences at Queen Mary University of London gain practical skills through clinical research methods training and direct engagement with current mental health research. They utilise specialist facilities, including the William Harvey Heart Centre and behavioural testing labs. The programme's experiential components include:

  • Software: Training in SPSS and R for statistical analysis of mental health data.

  • Research Project: A substantive independent research project, often clinically-focused and supervised by active mental health researchers.

  • Facilities: Access to the William Harvey Heart Centre for psychophysiological research and dedicated psychology research suites.

  • Digital Tools: Experience with online survey platforms and experiment builders for remote data collection.

  • Institute Links: Engagement with the Wolfson Institute of Population Health and Centre for Psychiatry and Mental Health for seminars and research dissemination.

Progression & Future Opportunities

Graduates of the MSc International Marketing and Consumer Psychology at Queen Mary University gain strong skills in consumer behaviour and strategic marketing for global markets. Typical roles include Consumer Insights Analyst, CRM Specialist, Market Research Executive, and Engagement Strategist.

  • Queen Mary provides career workshops, interview coaching, and industry networking.

  • Graduates find roles in major companies with competitive salaries.

  • Partnerships with London businesses support practical consultancy projects.

  • The program offers long-term career value in marketing and consumer analytics.

  • Graduates secure roles in marketing, consultancy, and consumer research.

Further Academic Progression:
Graduates may pursue PhD research or senior consultancy roles

Program Key Stats

£35,250 (Annual cost)
Sept Intake : 30th Jul


No
Yes

Eligibility Criteria

3.2
3 or 4 Years

N/A
N/A
N/A
6.5
92
2:1

Additional Information & Requirements

Career Options

  • International Consumer Insights Analyst
  • Global Brand Strategist
  • Cross-Cultural Marketing Manager
  • UX Researcher (International Markets)
  • Behavioral Research Consultant
  • Market Research Manager
  • Customer Experience (CX) Strategist

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