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The MSc Applied Psychology and Economic Behaviour at the University of Bath combines insights from psychology and economics to understand and influence decision-making. It suits students interested in behavioural science, policy design, and consumer or organisational behaviour.
Curriculum Structure:
In the first semester, students study Economic Psychology and Judgement and Decision-Making, gaining insight into how cognitive and emotional factors affect economic choices. The second semester focuses on Behavioural Science for Policy and Business and Applied Research Methods, where students learn to apply theory to real-world economic and social challenges. The dissertation allows them to design and evaluate behavioural interventions or experiments addressing practical economic issues.
Focus areas: "Behavioural economics, decision-making, consumer behaviour, policy design"
Learning outcomes: "Students learn to apply psychological principles to economic behaviour, develop research and data analysis skills, and understand how to design evidence-based interventions."
Professional alignment (accreditation): Informed by contemporary research in behavioural and economic psychology, aligning with industry and policy applications.
Reputation (employability rankings): The University of Bath is recognised among the UK’s top institutions for psychology and employability (QS, Guardian).
Students on the University of Bath's MSc Applied Psychology and Economic Behaviour develop practical skills through supervised research and clinical methods training. They utilise specialist facilities including the Psychology Clinic and research labs for direct experience. The programme's experiential components are:
Clinical Observation: Opportunities for observation and research within the on-site Psychology Clinic.
Research Project: A substantive empirical dissertation, often involving clinical populations or data.
Software: Training in SPSS and qualitative analysis software for clinical research.
Facilities: Access to the Centre for Applied Autism Research and specialist psychology laboratories.
Skills Training: Practical workshops in clinical assessment and evidence-based intervention techniques.
Graduates of the MSc Applied Psychology and Economic Behaviour at the University of Bath develop interdisciplinary skills in psychology and economics to analyze and predict human decision-making. Typical roles include Behavioural Analyst, Market Researcher, Policy Advisor, and Data Analyst.
The Careers Service offers tailored workshops, interview coaching, and networking opportunities in government, finance, healthcare, and research sectors.
Graduates have strong employment prospects across diverse industries with competitive salaries.
The program benefits from university links with policymakers, financial institutions, and research organisations.
Long-term career value includes advanced data modelling and strategic decision-making skills.
Graduates successfully enter research, consultancy, public policy, and corporate roles.
Further Academic Progression:
Graduates may pursue PhD research or leadership roles in behavioural science and economics.
You should have a bachelor’s honours degree or international equivalent, typically a 2:1 or above.India- Bachelors degree with minimum 60%USA- Bachelor degree with a final overall result of at least CGPA 3.0 on a 4-point scale.IELTS: 6.5 overall with no less than 6.0 in all componentsTOEFL IBT: 90 overall with a minimum 21 in all 4 components Behavioural AnalystMarket ResearcherPolicy Advisorand Data Analyst
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