The Master of Science in Advertising at Boston University is a three-semester, 52-credit program designed to prepare students to work in advertising in agencies, media companies, and other marketing communications organizations. Some will be prepared for doctoral-level studies. All students must take courses that provide a broad understanding of the advertising industry and of the role of communication in contemporary society. Additionally, they will focus on developing advertising campaigns and research skills. Students may pursue a thesis track that will prepare them for careers in marketing research or education.



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