MS in Applied Business Analytics

16 Months On Campus Masters Program

Boston University

Program Overview

The Master of Science in Applied Business Analytics at Boston University’s Metropolitan College (BU MET) is designed for students and professionals who want to develop advanced analytical skills and use data to solve real business challenges. The programme combines business knowledge with practical training in programming, statistical modelling, artificial intelligence and data visualisation, preparing graduates for careers in analytics, consulting, finance, marketing and technology.

Curriculum Structure

The programme requires 32 units and can be completed in approximately 8–16 months, depending on the student's study mode and course load. Students can choose between online and on-campus study, with full-time and part-time options available. The curriculum consists of four core courses, three approved electives and one general elective.

Core Courses: Students build their business analytics and technical knowledge through courses such as Business Analytics Foundations (MET AD 571), Python and SQL for Business Analytics (MET AD 599), Financial Concepts (MET AD 632) and Quantitative and Qualitative Decision-Making (MET AD 715). These courses introduce descriptive, predictive and prescriptive analytics, programming, database management, financial analysis and practical business problem-solving.

Elective Courses: Students can choose three electives according to their interests and career goals. Options include Enterprise Risk Analytics (MET AD 616), Marketing Analytics (MET AD 654), Big Data and Cloud Analytics for Business (MET AD 688), Applied Generative AI for Business Analytics (MET AD 698), Data Mining for Business Analytics (MET AD 699), Deep Learning for Business Analytics (MET AD 799) and Capstone Project in Applied Business Analytics (MET AD 899). These subjects allow students to explore areas such as risk management, customer analytics, cloud computing, machine learning and artificial intelligence.

General Elective: Students complete one additional course in management or data science, subject to academic-advisor approval. This gives them the flexibility to broaden their business knowledge or strengthen their technical skills.

Practical Learning: Students gain hands-on experience with tools such as Python, SQL, R, Power BI and Tableau, as well as cloud-based technologies and machine-learning applications. Those who meet the relevant prerequisites can also complete a capstone project, applying analytical methods to real business challenges with guidance from faculty and industry partners.

Focus Areas

Applied Business Analytics, Business Intelligence, Data Management, Python, SQL, Statistical Analysis, Predictive Analytics, Prescriptive Analytics, Data Mining, Machine Learning, Deep Learning, Generative AI, Natural Language Processing, Data Visualisation, Big Data, Cloud Analytics, Financial Analytics, Marketing Analytics, Enterprise Risk Analytics, Business Decision-Making and Data-Driven Strategy.

Learning Outcomes

Graduates learn to analyse large and complex datasets, select appropriate analytical methods and use statistical models to identify business trends and patterns. They develop practical skills in programming, database management, data mining, machine learning and data visualisation. They also learn to turn analytical findings into useful business recommendations, support better organisational decisions and communicate insights clearly to stakeholders.

Professional Alignment

STEM designation: The programme is officially STEM-designated. Eligible international graduates may qualify for an initial 12 months of Optional Practical Training (OPT), followed by a 24-month STEM OPT extension, subject to US immigration requirements.
Professional relevance: The curriculum focuses on practical skills and widely used analytics technologies, including Python, SQL, R, Power BI, Tableau and AWS-related tools.
Industry engagement: The programme has an Advisory Board that connects students with industry professionals and provides insight into current developments and career opportunities in business analytics.
Accreditation: Boston University's Metropolitan College is part of an institution with AACSB-accredited business education through the Questrom School of Business. This should not be interpreted as separate programme-specific AACSB accreditation.

Reputation and Employability

Ranking: BU MET reports that its M.S. in Applied Business Analytics was ranked No. 1 among online master's programmes in business analytics for 2026 by TechGuide.
Additional recognition: BU MET's online master's programmes in business, excluding MBA programmes, were ranked No. 12 nationally by U.S. News & World Report.
Career opportunities: Graduates can pursue roles such as Data Scientist, Data Analyst, Business Analyst, Business Intelligence Analyst, Data Science Manager, Analytics Consultant, Marketing Analyst, Financial Analyst, Operations Analyst, Risk Analyst, Product Analyst and Analytics Manager.
Employer connections: Boston University reports that graduates have gone on to work at organisations including Google, Boeing, Amazon, Microsoft, Apple, Viacom, State Street and Fidelity.
Industry outlook: The programme page cites a median annual salary of approximately USD 100,600 and projected ten-year job growth of 10% for relevant analytics occupations. These figures reflect the broader US job market, not employment outcomes specifically for BU graduates.
Career support: Students can access career counselling and job-search resources through BU MET's Career Development office and Boston University's Center for Career Development.

Programme classification: This is a standalone Master of Science degree in Applied Business Analytics, not an MBA concentration or a minor. Boston University also offers a related Graduate Certificate in Applied Business Analytics as a separate qualification or pathway towards the master's degree.

Experiential Learning (Research, Projects, Internships etc.)

At Boston University, the MS in Applied Business Analytics program is designed to provide students with hands-on experience that translates theoretical knowledge into practical skills. The program emphasizes experiential learning through various opportunities, including collaborative projects, internships, and access to cutting-edge technology and facilities. Students engage in real-world problem-solving, allowing them to apply analytics techniques to actual business scenarios.

Here are some key aspects of the experiential learning opportunities available in the program:

- Capstone Project: Work on a comprehensive project that involves analyzing real data sets and providing actionable insights for a partner organization.
- Internship Opportunities: Gain valuable industry experience through internships with leading companies, enhancing your resume and professional network.
- Access to Advanced Software: Utilize industry-standard tools such as R, Python, Tableau, and SQL for data analysis and visualization.
- Collaborative Group Projects: Engage in team-based projects that simulate real-world business challenges, fostering teamwork and communication skills.
- Data Labs: Work in dedicated data labs equipped with the latest technology to conduct research and analysis.
- Field Trips: Participate in visits to local businesses and organizations to see analytics in action and understand industry applications.
- Networking Events: Attend workshops and seminars featuring industry leaders, providing insights into current trends and practices in business analytics.
- Research Institutes: Collaborate with faculty and peers at the Hariri Institute for Computing and Computational Science & Engineering, focusing on innovative research in data science and analytics.

These experiential learning opportunities not only enhance your academic experience but also prepare you for a successful career in the rapidly evolving field of business analytics.

Consider applying to the MS in Applied Business Analytics program at Boston University to take advantage of these incredible opportunities!

Progression & Future Opportunities

Pursuing an MS in Applied Business Analytics at Boston University opens the door to a wealth of career opportunities in a rapidly growing field. Graduates are well-prepared for roles such as Data Analyst, Business Intelligence Consultant, and Analytics Manager, where they can leverage data to drive strategic decisions and enhance business performance. The demand for skilled professionals in this area is on the rise, making this program a smart choice for your future:

- University Services: Boston University offers robust career services, including personalized career coaching, resume workshops, and networking events with industry leaders. The BU Career Center also hosts job fairs specifically tailored for analytics students, connecting you directly with potential employers.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the MS in Applied Business Analytics program secure employment within six months of graduation, with starting salaries averaging around $85,000 annually.

- University–Industry Partnerships: Boston University has established partnerships with leading companies such as Deloitte, IBM, and Amazon, providing students with internship opportunities and real-world projects that enhance learning and employability.

- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the job market and is recognized globally.

- Graduation Outcomes: Alumni of the program have gone on to work at top firms in various sectors, including finance, healthcare, and technology, showcasing the versatility and demand for skills gained through this degree.

Further Academic Progression: After completing your MS in Applied Business Analytics, you may choose to further your studies by pursuing a PhD in Business Analytics or a related field. This advanced degree can open doors to academic positions, research opportunities, or high-level consulting roles, allowing you to contribute to the evolving landscape of business analytics. Additionally, you might consider obtaining professional certifications such as Certified Analytics Professional (CAP) or specialized credentials in data science, which can further enhance your expertise and career prospects.

Choosing Boston University for your graduate studies in Applied Business Analytics is a step toward a fulfilling and prosperous career. The combination of a strong curriculum, supportive services, and valuable industry connections will set you up for success in this dynamic field.