1. Duke University
  2. Program
  3. Masters
  4. Masters in Quantitative Management in Digital Marketing

Masters in Quantitative Management in Digital Marketing

1 Year On Campus Masters Program

Duke University

Program Overview

Understand digital markets, their associated key performance indicators, and tools to improve the efficiency of digital marketing. Topics include advertising markets and integrated marketing communication, attribution, ad networks and media buying, campaign performance measurement, social media, search marketing, auctions, e-commerce, marketplaces, assortment and pricing, and multi-channel marketing.

Program Key Stats

$59611 (Annual cost)



11 %

Eligibility Criteria


90
158
164
705
7
90

Additional Information & Requirements

Transcripts, Letters of Recommendation, Statement of Purpose, Resume/CV, Writing Samples, GRE, GMAT, TOEFL paper-based 577, TOEFL iBT 90, IELTS for 7.0, Financial documents, Interview

Career Options

  • Marketing Advisor
  • Consultant
  • Manager

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