1. Duke University
  2. Program
  3. Masters
  4. MBA Marketing Intelligence

MBA Marketing Intelligence

2 Years On Campus Masters Program

Duke University

Program Overview

This course focuses on making decisions with marketing data. You ll explore typical problems where insights prove useful, including new product introductions, customer retention, and pricing. Focusing on how to frame your decision and the information required to make it, you ll learn how to acquire secondary and primary market research, judge the quality of your data, and interpret it.

Program Key Stats

$59611 (Annual cost)



11 %

Eligibility Criteria


90
158
164
705
7
90

Additional Information & Requirements

Transcripts, Letters of Recommendation, Statement of Purpose, Resume/CV, Writing Samples, GRE, GMAT, TOEFL paper-based 577, TOEFL iBT 90, IELTS for 7.0, Financial documents, Interview

Career Options

  • Marketing Advisor
  • Consultant
  • Manager

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