1. Duquesne University
  2. Program
  3. Masters
  4. Integrated Marketing Communication MA

Integrated Marketing Communication MA

1 Year On Campus Masters Program

Duquesne University

Program Overview

The Integrated Marketing Communication (IMC) emphasis (30 credits) provides a rigorous foundation in a strategic communication discipline that brings together advertising, public relations, and marketing communication. Building on a strong professional communication core, the program increases students' awareness of the theory and practice of IMC in contemporary organizations and institutions. Graduates pursue careers in advertising and public relations agencies, consulting firms, nonprofit organizations, and any position requiring strategic communication planning.

Program Key Stats

$50698 (Annual Cost)



74 %

Eligibility Criteria


80
150
155
500
6.5
80

Additional Information & Requirements

Official transcript and Letter of recommendation

Career Options

  • Global marketing communications manager
  • Integrated marketing communications specialist
  • Entry level management trainee marketing
  • Senior marketing communications manager
  • Marketing and communications manager
  • Internal communications manager
  • Marketing manager

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