1. Johnson Graduate School of Management
  2. Program
  3. Masters
  4. M.S Marketing Startegy

M.S Marketing Startegy

2 Years On Campus Masters Program

Johnson Graduate School of Management

Program Overview

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Marketing Specialist
  • Marketing and Promotions Manager
  • Marketing Consultant
  • Marketing Coordinator
  • Director of Marketing
  • Chief Marketing Officer

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