1. Johnson Graduate School of Management
  2. Program
  3. Masters
  4. MBA Brand Management

MBA Brand Management

2 Years On Campus Masters Program

Johnson Graduate School of Management

Program Overview

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Brand Ambassador
  • CopyWriter
  • Social Media Manager
  • Marketing Manager
  • Markting Coordinator
  • Marketing Analyst
  • Marketing Director
  • Brand Manager
  • Chief Marketing Officer

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