1. The University of Akron
  2. Program
  3. Masters
  4. MBA in Strategic Marketing

MBA in Strategic Marketing

2 Years On Campus Masters Program

The University of Akron

Program Overview

The Strategic Marketing concentration offers an overview of critical marketing functions including research, branding and sales management. In addition, special attention is given to Direct Interactive Marketing, which focuses on one-to-one customer relationship building, direct response marketing and customer lifetime value. In these courses, students will be instructed on how to employ customer databases to create interactive communication campaigns, acquire customers and retain customers through customer relationship management programs.

Program Key Stats

$28463.88 (Annual Fee)



Eligibility Criteria


79
6.5
79

Additional Information & Requirements

Original transcripts/diplomas or certified true copies from all universities, professional schools, and/or colleges previously attended (or currently attending), Minimum 3.0 undergraduate grade point average in business coursework , 2 Letters of references, Resume, English Language profeciency (with a minimum score of 79 for TOEFL and 6.5 for IELTS), Statement of purpose, GMAT (score of 500 or better preferred

Career Options

  • Management Consultant
  • Investment Fund Manager
  • Sales Manager
  • Investment Banker

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.