MS Marketing

2 Years On Campus Masters Program

University of Alabama

Program Overview

Marketing is the field of business concerned with the identification and analysis of consumer and business market needs and the development and management of marketing programs to satisfy those needs. Marketers are responsible for market strategy, product development and management, development and execution of promotional programs, management of distribution systems, and pricing for targeted domestic and international market opportunities based on an understanding of consumers generated by marketing research and analysis of primary and secondary market data.

Program Key Stats

$28100 (Annual cost)



53 %

Eligibility Criteria


79
150
150
680
6
79

Additional Information & Requirements

Career Options

  • Marketing Manager
  • Amrket Researcher
  • Market Analyst
  • Consultant

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