MA in Emerging Media Studies

2 Years On Campus Masters Program

Boston University

Program Overview

The Master of Arts in Emerging Media Studies at Boston University explores how digital technologies influence human behaviour, communication and society. The programme combines social science research, data analytics and media technology, preparing students to investigate topics such as artificial intelligence, social media, online communities and human-computer interaction. Students learn to turn research findings into practical insights that can support decisions in technology, media, business and public policy.

Curriculum

The programme requires 40 credits and is normally completed in three semesters. Its curriculum includes 28 credits of required courses and 12 credits of electives. Students begin with Introduction to Emerging Media Studies (COM EM 700), which examines emerging communication technologies and their psychological and social effects. Trending Insights: Social Data Analysis and Visualization (COM EM 747) develops skills in analysing large datasets, mapping networks and presenting findings through visualisations.

Other core courses include User-Producers 2.0: Developing Interactivity (COM EM 757), which explores digital participation, interactive media and web development, and Connecting Humans: Networks, History, and Social Media (COM EM 797), which examines how communication networks and social platforms influence individuals, groups and organisations. Students also complete Master’s Collaboratory in Emerging Media (COM EM 777) across three semesters, working in teams on applied research projects with external organisations.

Students complete three graduate electives to develop expertise in areas that match their interests. Options include Measuring Media Effects: Experimental Design and Measurement (COM EM 755), which introduces experimental research and biometric tools, and Psychology of Emerging Media (COM EM 793), which examines how digital technologies influence human behaviour. Students may also select approved courses from other university departments, including data science, computer science, public health and sociology.

The programme offers three completion pathways. The Professional Track focuses on applied research and the collaborative project, while the Thesis Track is suitable for students planning doctoral study or advanced research careers. The Internship Track allows students to gain professional experience through an approved industry placement. The programme culminates in a research project and opportunities to present findings at the university's annual #ScreentimeBU conference.

Focus Areas

Emerging media, social media analytics, computational social science, data analysis and visualisation, media psychology, human-computer interaction, digital communication, network analysis, user experience research, artificial intelligence, interactive media, behavioural research, media effects, digital culture.

Learning Outcomes

Graduates develop the ability to investigate how emerging technologies influence individuals, organisations and society. They learn to collect and analyse large datasets, conduct behavioural research, interpret social media trends and communicate findings through effective visualisations. Students also gain experience in research design, network analysis, user experience evaluation and interactive media development. Through collaborative projects, they strengthen their ability to solve real-world communication challenges and present research-based recommendations.

Professional Alignment (Accreditation)

The programme is STEM-designated, reflecting its emphasis on research methods, data analytics and technology-related skills. Students gain practical experience using tools such as Gephi, NodeXL, UCINET, SPSS, Stata, Tableau, HTML, CSS and JavaScript. The curriculum also introduces biometric research methods, including eye-tracking and facial expression analysis. The official programme information does not identify a separate professional accreditation for this degree.

Reputation (Employability Rankings)

Boston University describes Emerging Media Studies as the nation's first graduate programme in this field. Students gain applied research experience through the Master's Collaboratory, working with external organisations on technology, media and communication challenges. Graduates have pursued opportunities with organisations including Google, Meta, TikTok, Amazon, Apple, Netflix, IBM, NPR and Nielsen. Potential career paths include UX researcher, social data analyst, audience insights specialist, digital strategy consultant, media research analyst, data visualisation specialist and technology policy researcher. Boston University's College of Communication reports that more than 90% of its graduate students find employment or continue their education within six months of graduation; this figure applies to the college's graduate students overall, not exclusively to this programme.

Experiential Learning (Research, Projects, Internships etc.)

At Boston University, the MA in Emerging Media Studies program is designed to immerse students in hands-on experiences that bridge theory and practice. You'll have access to state-of-the-art facilities and cutting-edge tools that prepare you for a dynamic career in media. The program emphasizes experiential learning through collaborative projects, internships, and the use of advanced digital technologies, ensuring that you not only learn about emerging media but also apply your knowledge in real-world contexts.

Here are some key aspects of the experiential learning opportunities available in the program:

- Collaborative Projects: Engage in group projects that simulate real-world media challenges, allowing you to work alongside peers and faculty to develop innovative solutions.
- Internships: Gain valuable industry experience through internships with leading media organizations, providing you with networking opportunities and practical skills.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite, Final Cut Pro, and various content management systems to create and manage media projects.
- Field Trips: Participate in field trips to media companies, studios, and events, giving you firsthand insight into the industry and its practices.
- Research Laboratories: Access dedicated labs equipped with the latest technology for research and experimentation in emerging media trends and technologies.
- Libraries and Resources: Benefit from extensive library resources, including access to databases, journals, and archives that support your research and learning.
- Institutes and Centers: Collaborate with BU’s various institutes focused on media and communication, providing additional resources and expertise to enhance your studies.

These experiential learning opportunities are designed to equip you with the skills and knowledge necessary to thrive in the rapidly evolving media landscape.

Consider applying to the MA in Emerging Media Studies program and take the first step toward an exciting career in media!

Progression & Future Opportunities

The MA in Emerging Media Studies at Boston University equips graduates with the skills and knowledge to thrive in a rapidly evolving digital landscape. Alumni have successfully transitioned into roles such as Digital Content Strategist, Social Media Manager, and Media Analyst, showcasing the program's strong emphasis on practical application and industry relevance.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: Boston University offers robust career services, including personalized career counseling, resume workshops, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates of the program have reported a high employment rate, with many securing positions within six months of graduation. The average starting salary for alumni in related fields is around $60,000, with potential for growth as experience increases.
- University–Industry Partnerships: The program has established partnerships with leading media organizations and tech companies, providing students with internship opportunities and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: Boston University is regionally accredited, ensuring that your degree holds value in the job market and is recognized by employers across various industries.
- Graduation Outcomes: The program boasts a strong track record of graduates who have gone on to work for top companies in media, technology, and communications, reflecting the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the MA in Emerging Media Studies, you may choose to pursue a PhD in Media Studies or a related field, allowing you to delve deeper into research and academia. Alternatively, you could explore specialized certifications in digital marketing or data analytics to further enhance your expertise and career prospects. This program not only prepares you for immediate employment but also lays a solid foundation for lifelong learning and advancement in your field.