1. East Tennessee State University
  2. Program
  3. Masters
  4. MA in Brand and Media Strategy

MA in Brand and Media Strategy

NA On Campus Masters Program

East Tennessee State University

Program Overview

The Master of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches to brand and media strategy. The program s focus is on content creation and content distribution as well as audience insight and analytics. The degree will appeal to any media or marketing communication professional interested in brand media management/production as well as practitioners and scholars in digital journalism, film, public relations, advertising, and/or brand communication.

Program Key Stats




92 %

Eligibility Criteria


61
146
146
562
5.5
61

Additional Information & Requirements

Transcripts from the previously attended schools, Bachelors degree in a relevant subject, An undergraduate GPA of 2.5 (International students must have a 3.0), English language profeciency test scores (minimum score of 550 for TOEFL and 6.0 for IELTS), 3 letters of reccomendation, Personal Statement, Statement of purpose, Cover Letter

Career Options

  • Digital media photographer
  • Video editor
  • Animator
  • Social media specialist

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