MS in Mass Communication in Marketing Communication Research Concentration

The concentration in marketing communication research prepares students to assess client needs and solve client problems using surveys, focus groups, and other research strategies. The theory-grounded skills learned in this concentration prepare students for positions as research analysts or research managers in such fields as marketing research, advertising, public relations, political campaigning, health communication, and international communication. It combines a command of applied research designs, techniques, and writing skills with a background in one or more major professional fields.