MA in Communication Management

2 Years On Campus Masters Program

George Washington University

Program Overview

The Master of Arts (MA) in Communication Management at The George Washington University (GW) is an interdisciplinary graduate program designed to develop strategic communication and leadership skills for managing communication processes within organizations. The program explores how individuals and groups inform, influence, persuade, and negotiate across professional, intercultural, public, and organizational environments. It prepares students to plan, implement, evaluate, and improve communication strategies that support organizational goals.

Curriculum Structure:

The program requires 30 graduate credits and offers both thesis and non-thesis completion options. Students complete five required courses and select electives based on their academic and professional interests.

Core Coursework: Students develop foundational knowledge through COMM 6100 – Communication Theory, COMM 6110 – Research Methods in Communication, COMM 6150 – Persuasion (or ORSC 6224 – Persuasion and Negotiation), COMM 6171 – Professional Communication, and COMM 6190 – Leadership Communication.
Specialization and Electives: Students select courses that explore organizational, intercultural, health, and strategic communication. Options include COMM 6165 – Organizational and Communication Networks, COMM 6172 – Health Communication, COMM 6174 – Intercultural Communication, COMM 6189 – Intercultural Negotiation, and COMM 6242 – Organizational Communication and Conflict Management.
Final Research Requirement: Students choosing the thesis pathway complete 6 credits of COMM 6999 – Thesis Research, along with 9 elective credits. The non-thesis pathway requires 15 elective credits, including at least 6 credits in Communication courses.

Focus Areas:

Strategic Communication, Communication Management, Organizational Communication, Leadership Communication, Intercultural Communication, Persuasion, Negotiation, Conflict Management, Health Communication, Professional Communication, Communication Research, Communication Networks, Public Communication

Learning Outcomes:

Graduates develop the ability to analyze communication challenges and design effective strategies across organizational, intercultural, public, and health contexts. They strengthen critical thinking, strategic writing, oral communication, leadership, negotiation, and research skills. They also learn to plan and implement communication training and interventions that improve collaboration, organizational effectiveness, and collective decision-making.

Professional Alignment (Accreditation):

The MA is offered through GW's Department of Organizational Sciences and Communication within the Columbian College of Arts and Sciences. It is an interdisciplinary academic and professional degree focused on communication strategy, organizational leadership, and research. No separate programmatic or professional accreditation is specified for this degree.

Reputation (Employability & Recognition):

Located in Washington, D.C., GW provides students with proximity to government agencies, media organizations, consulting firms, and other professional institutions. The department emphasizes small classes, faculty interaction, research, and internship opportunities. Graduates develop skills relevant to careers as project managers, brand specialists, market researchers, marketing and development directors, communication strategists, and organizational communication consultants. The program also provides preparation for doctoral studies in communication and related disciplines.

Experiential Learning (Research, Projects, Internships etc.)

At George Washington University, the MA in Communication Management program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in real-world projects, collaborate with peers, and utilize state-of-the-art facilities and tools that enhance their learning journey. This program emphasizes experiential learning, ensuring that graduates are not only knowledgeable but also equipped with the practical skills needed to excel in the dynamic field of communication.

Here are some key aspects of the experiential learning opportunities available in the MA in Communication Management program:

- Collaborative Projects: Students work on group projects that simulate real-world communication challenges, allowing them to develop teamwork and problem-solving skills.
- Internship Opportunities: The program encourages internships with leading organizations in Washington, D.C., providing students with invaluable industry experience and networking opportunities.
- Access to Cutting-Edge Technology: Students have access to advanced digital tools and software, including Adobe Creative Suite and various content management systems, to enhance their communication strategies.
- Field Trips: The program includes field trips to media organizations, government agencies, and non-profits, offering students insights into the practical applications of their studies.
- Research Facilities: Students can utilize dedicated research laboratories equipped with the latest technology for conducting communication research and analysis.
- Libraries and Resources: The Gelman Library and other campus resources provide extensive collections of communication-related materials, databases, and study spaces.
- Institute for Public Diplomacy and Global Communication: This institute offers additional resources and opportunities for students interested in global communication issues.

Progression & Future Opportunities

The MA in Communication Management at George Washington University equips graduates with the skills and knowledge necessary to excel in various communication roles. Alumni often find themselves in positions such as Communication Manager, Public Relations Specialist, and Corporate Communications Director. With a strong foundation in strategic communication, graduates are well-prepared to navigate the evolving landscape of media and public relations.

Here’s how GWU supports your journey toward a successful career:

- Career Services: The university offers dedicated career services, including resume workshops, interview preparation, and networking events tailored specifically for communication students.
- Employment Statistics: Approximately 90% of graduates secure employment within six months of graduation, with average starting salaries around $60,000, reflecting the program's strong reputation in the industry.
- University–Industry Partnerships: GWU has established partnerships with leading organizations such as the American Red Cross and the World Bank, providing students with valuable internship opportunities and real-world experience.
- Accreditation: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Graduates have gone on to work for top firms and organizations, demonstrating the program's effectiveness in preparing students for high-impact roles in communication.

Further Academic Progression: After completing the MA in Communication Management, you may choose to pursue a PhD in Communication or related fields, allowing you to delve deeper into research and academia. Alternatively, you could explore specialized certifications in areas such as digital marketing or public relations, enhancing your expertise and career prospects even further.