MA Strategic Communication

2 Years On Campus Masters Program

University of Minnesota Twin Cities

Program Overview

The Master of Arts in Strategic Communication at the University of Minnesota, Twin Cities, is a professional graduate program designed for working communication professionals in advertising, public relations, corporate communications, nonprofit organizations and government. The program focuses on advanced communication strategy, media planning, evaluation and creative management, preparing students to become effective communication leaders who can develop strategic solutions in a rapidly changing digital and global media environment.

Curriculum Structure:

The program requires 30 credit hours and can be completed in approximately 24 calendar months. Its curriculum emphasizes professional communication practice, strategic planning, media management, creative development and the evaluation of communication initiatives.

Year 1 – Strategic Communication Foundations:

Students develop research, business and strategic planning skills through JOUR 8200: Research and Insight: Informing Strategic Communication with Evidence, which explores research methods for understanding audiences and measuring communication effectiveness. They also study JOUR 8201: Strategic Savvy: Business Essentials for Communicators, focusing on organizational strategy, and JOUR 8202: Brand Thinking: Building Brands People Can Believe In, examining brand positioning, identity and stakeholder engagement. JOUR 8207: Theory That Powers Practice: Thinking Like a Strategist further introduces communication theories and their practical applications.

Year 2 – Digital Strategy, Leadership and Campaign Development:

Students advance their professional expertise through JOUR 8208: Leading Digital Strategy: AI, Analytics and the New Marketing Stack, developing skills in digital marketing, analytics and online communication. They also complete JOUR 8203: Content That Connects: Writing for Multiplatform Communications, JOUR 8212: Voice of Influence: Mastering Communication Leadership, and JOUR 8205: Campaign Planning: Strategy in Action, strengthening their writing, leadership and campaign management abilities. The program concludes with JOUR 8206: Capstone: Your Strategic Communication Vision in Action, where students develop an individual strategic communication campaign for a real-world organization.

hubbardschool.umn.edu

Focus Areas:

Strategic Communication, Public Relations, Advertising, Corporate Communication, Brand Management, Digital Marketing, Communication Research, Media Planning, Campaign Development, Crisis Communication, Organizational Communication, Communication Leadership, Social Media Analytics, Content Strategy, Reputation Management.

Learning Outcomes:

Develop strategic communication plans, analyze organizational challenges, formulate ethical communication strategies, lead teams and manage projects, create persuasive messages for diverse audiences, understand business fundamentals, apply research methods and data analytics, use digital communication tools, develop brand management strategies, evaluate campaign effectiveness and manage organizational crises.

Professional Alignment (Accreditation):

The program emphasizes professional development in strategic communication, leadership, research and campaign management. Its curriculum combines academic theories with practical industry applications, preparing students for leadership positions in advertising, public relations, corporate communications and nonprofit organizations. The program information does not specify a separate professional accreditation for this master's degree.

Reputation (Employability & Recognition):

The University of Minnesota's Hubbard School of Journalism and Mass Communication provides a professional learning environment supported by experienced faculty, industry-focused coursework and connections with the communication sector.

Professional experience: The program is specifically designed for working communication professionals, allowing students to strengthen their existing industry knowledge.
Practical learning: Students develop real-world communication campaigns, brand strategies and organizational communication plans.
Industry relevance: Coursework covers emerging areas such as artificial intelligence, digital analytics, brand management and crisis communication.
Leadership development: Students build skills in team management, executive communication, strategic planning and organizational decision-making.
Career opportunities: Graduates can pursue roles such as strategic communication director, public relations manager, corporate communication specialist, brand strategist, advertising manager, digital marketing manager, communication consultant and campaign manager.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Minnesota Twin Cities, the MA in Strategic Communication program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in real-world projects, collaborate with peers, and utilize state-of-the-art facilities and tools that prepare them for successful careers in communication. The program emphasizes experiential learning through various opportunities that enhance practical skills and foster professional growth.

Here are some key aspects of experiential learning in the MA Strategic Communication program:

- Group Projects: Collaborate with fellow students on team-based projects that simulate real-world communication challenges, allowing you to develop teamwork and leadership skills.

- Internships: Gain valuable industry experience through internships with local organizations, agencies, and companies, providing you with a competitive edge in the job market.

- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite, social media analytics tools, and content management systems to create and manage communication campaigns.

- Field Trips: Participate in field trips to local businesses and communication agencies, offering insights into the industry and networking opportunities with professionals.

- Research Laboratories: Access dedicated research labs equipped with the latest technology for conducting communication research, enhancing your analytical skills.

- Libraries and Resources: Benefit from the extensive resources available at the University Libraries, including databases, journals, and archives that support your academic and professional projects.

- Institute for Advanced Study: Engage with the Institute for Advanced Study, which offers workshops, lectures, and events that enrich your understanding of strategic communication.

These experiential learning opportunities not only enhance your academic experience but also prepare you for the dynamic field of strategic communication. For more information on the facilities available to students, you can explore the full list here: [University Facilities](https://www.facilities.umn.edu).

Consider applying to the MA in Strategic Communication at the University of Minnesota Twin Cities and take the first step toward a rewarding career in communication!

Progression & Future Opportunities

The MA in Strategic Communication at the University of Minnesota Twin Cities prepares graduates for a dynamic career in communication, marketing, and public relations. Alumni have successfully transitioned into roles such as Communication Manager, Public Relations Specialist, and Marketing Strategist. This program equips students with the skills and knowledge necessary to thrive in a competitive job market:

- University Services: The Career Services office offers personalized career counseling, resume workshops, and networking events tailored to communication professionals. Additionally, the university's extensive alumni network provides valuable connections in the industry.

- Employment Stats and Salary Figures: According to recent data, 90% of graduates find employment within six months of graduation, with starting salaries averaging around $60,000 annually, depending on the role and location.

- University–Industry Partnerships: The University of Minnesota has established partnerships with leading organizations such as Target, General Mills, and Medtronic, providing students with internship opportunities and real-world projects that enhance their learning experience.

- Long-term Accreditation Value: The program is accredited by the Higher Learning Commission, ensuring that the education you receive meets high standards and is recognized by employers nationwide.

- Graduation Outcomes: Graduates of the program report high levels of job satisfaction and career advancement, with many moving into leadership positions within just a few years of completing their degree.

Further Academic Progression: After completing the MA in Strategic Communication, students have the option to pursue a PhD in Communication or related fields, allowing them to delve deeper into research and academia. Alternatively, they may choose to specialize further by obtaining certifications in digital marketing, public relations, or corporate communication, enhancing their expertise and career prospects.

This program not only prepares you for immediate employment but also sets the foundation for lifelong learning and advancement in the field of strategic communication.