1. Rotman School of Management
  2. Program
  3. Phd
  4. PhD program in Marketing

PhD program in Marketing

5 Years On Campus Phd Program

Rotman School of Management

Program Overview

The PhD Program in Marketing at the Rotman School is designed to prepare students for academic careers in marketing at research-oriented universities. Students benefit from interaction with faculty, a fully funded program, and our excellent placement record. The Marketing area is a key strength of Rotman, the business school at the University of Toronto.The philosophy of the program is that in order to become an effective marketing scholar a student must develop a thorough understanding of marketing institutions and problems, the methodological capability to analyze those problems rigorously, and the ability to communicate research findings via writing and oral presentations. The PhD Program in Marketing at Rotman is structured to accomplish these objectives. It consists of a course-work component and an original research component, and can only be done on a full-time basis.

Program Key Stats

$6216



70 %

Eligibility Criteria


100
159
550
6.5
100

Additional Information & Requirements

Minimum academic requirements for admission to the Rotman PhD Program include:A master's degree or equivalent from a recognized university, in which the student received an average grade equivalent to a University of Toronto B+ or better. OR In some cases, a four-year bachelor's degree or equivalent from a recognized university, in which the student received an average grade equivalent to a University of Toronto A- or better will be eligible.

Career Options

  • Advertising and promotions manager
  • Content strategist
  • Copywriter for an advertising or marketing agency
  • Data scientist
  • Director of digital marketing
  • Market research analyst
  • Marketing specialist
  • Marketing manager

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