Doctor of Philosophy in Marketing

While management studies the people inside a company, and finance studies the numbers in the checkbook, marketing is the study of the people who have the biggest impact on the bottom line: your customers. It's broad enough to accommodate research interests ranging from the typical to the way-out-in-left-field ideas.And the industry is hungry for relevant research thanks to a rapidly changing landscape. Emerging markets that offer new opportunities, and new competitors. A fragmented media landscape that makes customers easier to reach but harder to catch their attention. Quant tools and the growing intersection of marketing, economics, and finance has allowed researchers including our own Tom Gruca to measure the value marketing gives to the bottom line.A PhD in marketing from Tippie provides the research, teaching, and writing skills supported by close faculty mentorship that will establish you as a productive marketing scholar.