Enter OTP
Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.
You will learn communication, teamwork and analytical research skills with real-world problems in case-based marketing classes. Combining analytical and creative skills, you’ll be prepared to conduct market research, analyze trends, or develop a new product or service. You’ll learn to think “big picture” as you create marketing strategies to develop the sales revenue for your firm.
Application. High School Transcripts. High School Diploma. At least three consecutive years of courses and grades. GPA score of 3.0 out of 4.0 scale. TOEFL iBT: 88 overall with 20 in each section OR IELTS 6.5 overall with 6.0 in each section. ACT / SAT Scores. Application Essay.
Marketing RepresentativeMarketing AnalystMarketing Manager
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Purdue University West Lafayette
