Moodle is a Perth based software made by Martin Dougiamas which was first launched back in 2001. He ran his business with the ideology of keeping it free to attract more consumers. Since 2001 it has attracted around 311 million users globally. He focuses on the importance of keeping the software open-sourced and how it is feasible in long run in running a successful business. The global reach of Moodle has expanded to the enrollment of 1.7 billion students across 243 countries. The company works with 108 partners that look after software hosting, app integration, customization, analytics and consultation services for clients.