The University of Texas has used a brilliant strategy to use the fame of its esports program to attract international students to come to their university for higher education. The university officials said that they understood the prominence of esports and its influence over people. The University of Texas at Arlington has the largest sports arena in the whole of North America. This combined with their widely celebrated esports team can become a major highlight for the UTA. An official video has also been made which has been marketed to students from China. The university plans on making the video into several other languages as well to ensure a larger reach.