1. Emory University
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

4 Years On Campus Bachelors Program

Emory University

Program Overview

Marketing is concerned with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Goizueta's marketing faculty is comprised of highlyaccomplished scholars well known for their work on customer relationship management, marketing analytics, customer loyalty programs, customer valuation, pricing, auctions, brand management, market structure and evolution, social media, shopper decisionmaking, multichannel management, and assessing market opportunities in emerging markets.

Program Key Stats

$49730 (Annual cost)
$ 75



11 %

Eligibility Criteria

3.6
37
87

1360
7.5
100

Additional Information & Requirements

Official high school transcripts, Official college transcripts, Secondary school report/counselor s recommendation, Two teacher letters of recommendation, Mid-year report, TOEFL IBT-100, IELTS-7.5

Career Options

  • Customer relations
  • Marketing
  • Advertising
  • Consumer behaviourist

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